10 Lessons from Launching mymizu

mymizu’s Co-founder Robin Lewis reflects on 10 lessons we’ve learnt since launching mymizu in 2019, from being a Chief EVERYTHING Officer (CEO) to the importance of team building and self-care.

You can see a short excerpt below, and the full article HERE.


I should start off by saying that I don’t have all the answers.

This is not a “how-to” guide. We’re still very much figuring things out, so these are more just some honest reflections after 16 months of launching and running mymizu — a social venture with a mission to reduce single-use plastic, starting with PET bottles.

First, I’ll lay out the facts. As of January 2021:

  • We’ve tracked the reduction of 100,000+ PET bottles, gained users across 45 countries, and built a network of 200,000 water refill points around the globe, including 750+ partner cafes, restaurants and other businesses.

  • We’ve launched partnerships and collaborations for sustainability with leading brands including Audi, LIXIL, and IKEA, as well as city governments, schools and universities.

  • We’ve been lucky to win several prestigious awards, including the Minister of Environment Award (twice!), Chivas Venture Japan, and the iF Social Impact Prize, and gained 1,000+ media appearances across 20 countries.

  • Our team has grown to around 25 members, including 4 full-time staff, part-time staff, volunteers and interns (all of whom are absolute heroes).

With that in mind, here are some honest reflections and lessons I’ve learnt. I hope they provide some kind of value or insight to you if you’re considering doing something similar :)

See the full article on Medium, HERE.

my mizu