Refill for the Ocean Campaign: Final Impact Report
The Refill for the Ocean Campaign launched on 20 September 2025 and concluded on 31 December 2025.
At its heart, this campaign was about making impact visible. By connecting the everyday act of refilling a bottle with a clear, measurable outcome, we invited people to experience how small daily choices can help tackle the ocean plastic problem.
Over the course of the campaign, 23,522 refills were recorded through the mymizu app. Together, these actions prevented the equivalent of 235,220 plastic bottles from entering the ocean—enough plastic to stack to nearly 11 times the height of Mount Fuji.
Each refill on its own may seem small. But when thousands of people take action together, those everyday moments add up to something powerful.
Thank you to everyone who took part and supported this campaign.
We will continue working towards a world where sustainability is not the exception, but the norm - starting with simple, water-centred actions anyone can take.